Trade Marks

  • 18 October, 2016

    Trade Marks: Honest and Concurrent Use Exemption

    read more

    Trade Marks Scenario

    Your company has been trading for several years and developed an enviable reputation in its industry. Consumers of your products and services are able to identify the company by  its logo on any packaging or advertising material that your business distributes from time to time around the country. Having built such a popular and recognisable brand, you decide that it is best to protect your brand and subsequently apply for the registration of your company’s logo as a trade mark. You receive a trade mark examination report from IP Australia which advises that your company’s logo cannot be registered because it was deemed to be substantially identical with, or deceptively similar to, other trade marks that have previously been registered in the same class of goods and/or services. Read More >